Recommender System

Terms and Definitions:

References:

• Pinterest Engineering AutoML

• https://arxiv.org/pdf/1907.12118.pdf

• http://wnzhang.net/teaching/ee448/slides/11-computational-ads.pdf,

• http://wnzhang.net/teaching/ee448/slides/12-behavioral-targeting.pdf

• Generic CTR Template

Improving CTR

• Review of CTR models across the years

• Memory-based network paper (to handle long time sequences)

• Retrieval-based network paper (to handle long time sequences)

• Lookalike targeting/modeling for ads

• https://www.youtube.com/watch?v=uEXV2hct5XI

Improving CVR

• Old school paper introducing CVR challenges:

• Delayed modeling method (to handle time delay of labels):

• Joint modeling (to handle time delay of labels):

• Joint CTR/CVR modeling for ads

James Le RecSys series:

• https://jameskle.com/writes/rec-sys-part-1
• https://jameskle.com/writes/rec-sys-part-2
• https://jameskle.com/writes/rec-sys-part-3
• https://jameskle.com/writes/rec-sys-part-4
• https://jameskle.com/writes/rec-sys-part-5
• https://jameskle.com/writes/rec-sys-part-6
• https://jameskle.com/writes/rec-sys-part-7
• https://jameskle.com/writes/rec-sys-part-8